haku is your Partner for European Endurance
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Anywhere you are, haku is there
European races welcome participants across borders, languages, currencies, and local expectations. haku brings those details together without adding manual work for your team.
✓ Create multilingual registration experiences
✓ Support VAT-inclusive pricing and local payment methods
✓ Manage waves, corrals, transfers, relays, and qualification rules
✓ Connect participant data with timing and race-day partners
✓ Support GDPR-conscious data management
✓ Run your entire event portfolio from one platform
Book time with our team to see how haku can support your local operations, international participants, and long-term growth across registration, marketing, ecommerce, race-day management, and reporting.
Built for International Events
Registration That Fits Your Unique Market
Give participants a registration experience designed around their location, language, and expectations, including multilingual flows, VAT-inclusive pricing, and familiar payment methods.
Serve Runners Across Borders
Capture the information your event needs while supporting international participants with clear forms, localised communications, and mobile-first account management.
Protect Participant Data
Manage participant information with configurable permissions and connected records. haku supports GDPR-compliant operations and has completed a SOC 2 Type II audit covering security and privacy controls.
Keep Your Event Unmistakably Yours
Use your own branding, URLs, imagery, communications, and participant journeys. haku works behind the scenes while your event remains front and centre.
Everything You Need in One Place
Run Your Event From One Platform
Manage registration, participant data, marketing, ecommerce, fundraising, volunteers, onsite operations, and reporting without rebuilding your workflows across disconnected systems.
Give Your Participants Full Control
Let runners transfer entries, change distances, manage teams, purchase add-ons, and update their information through self-service accounts. Your team spends less time handling routine requests.
Coordinate Every Event Partner
Prepare reliable participant data for timing providers, results platforms, mobile apps, photography services, broadcasters, and other operational partners.
Manage Complex Events With Confidence
Configure waves, corrals, pace groups, qualification rules, relays, lotteries, and multi-distance events around the way your races operate.
Proven European Impact
28,000+ Runners in an Inaugural Championship
European Athletics and Golazo Events selected haku for the mass-participation programme at the first European Running Championships in Brussels and Leuven.
Exceeding Registration Targets
The event welcomed more than 28,000 non-elite runners after initially planning for 20,000, demonstrating both the appeal of the race-with-the-elites format and the platform’s ability to support unexpected demand.
Earning 16% Higher Add-On Sales
Clear, integrated ecommerce options helped the organisers generate add-on sales 16% above the level typically seen across their other events.
Fewer Manual Participant Requests
Self-service transfers, distance changes, and account updates helped the team keep its support workload manageable throughout a high-profile first-year event.
Supporting Races Around the World
Plan With Confidence
Work with specialists who understand registration launches, data migration, participant communications, race-week operations, business strategy, and the demands placed on international event teams.
Always Feel Prepared
Structured onboarding, data migration, training, and testing help your staff enter registration periods and race week with a clear operating plan.
Design Without Compromise
Get the insights you need, when you need them. Clean, real-time dashboards make it easy.
Always Supporting You, When You Need Us
Your haku team remains involved after implementation, helping you assess performance, refine workflows, and prepare for the next event.
The European Running Championships + haku
See how European Athletics and Golazo Events used haku to power registration and participant management for the inaugural European Running Championships. The event welcomed more than 28,000 non-elite runners, exceeding its original registration target by 40%, while supporting multilingual registration, local payments, complex corral assignments, and connected race-day operations. Read the case study to learn how the team managed championship-level complexity while increasing add-on revenue and reducing manual participant support.
What our customers say
Moving to haku was one of the single best decisions we've made operationally. Absolutely love the partnership, the support, and the continued engagement from haku to improve our organization.
First-time fundraisers a lot of times feel overwhelmed—giving them milestones and fun incentives can make a big difference in building their confidence.
haku has made it easier and simpler to create and manage auctions, drive revenue, and track performance. We're thrilled with the experience.
Your platform has transformed our workflow, meeting all our needs and saving us valuable time. The direct communication and dedicated Customer Success Manager has been outstanding. I've recommended your solid product to everyone!
Having one system for registration, marketing, results, participant management and financials has added tremendous efficiency in our team’s day-to-day. With haku’s powerful system making things easier for us, our team can now focus on making a better race experience for our athletes.
We love working with the haku registration team because their attentive, results-driven customer service makes a big impact—especially for our small staff. They’re responsive, reliable, and truly feel like an extension of our team.
Working with a marketing platform that integrates email, SMS, and CRM is amazing. Being able to segment using up-to-date consumer data points and purchases has meant I spend little to no time pulling and uploading custom lists since I’m able to segment in the platform natively.
haku makes fundraising easier for the runner. They really bundle everything so that, the charity is linked to the runner and they are able to work hand in hand to raise awareness and funds.
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