Your all-in-one platform 
for events, fundraising, marketing and engagement.

haku is an all-in-one platform for endurance events and nonprofits that brings together registration, fundraising, marketing, CRM/insights, and event operations. It helps teams simplify workflows, grow revenue, and build stronger supporter and participant relationships.

haku supports endurance organizers (races, marathons, triathlons, cycling, corporate events, and multi-event portfolios) and nonprofits running fundraising programs and events (runs/walks, peer-to-peer, ticketed events, auctions, and galas).

Yes. haku is built for high-demand registrations, including peak traffic and payment volume. Your team will plan launch readiness with haku in advance of your events, so registration, integrations, and operational workflows are prepared for launch-day spikes in traffic and activity.

Yes. haku integrates with a range of platforms across key categories so teams can connect data and reduce manual work. Integration scope depends on your systems and program needs. Often, haku’s built-in capabilities are able to replace multiple stand-alone solutions, including marketing or email tools, registration platforms, bid management, fundraising platforms, etc.

Yes. Many organizations run fundraising and event programs in haku while keeping Salesforce (or another CRM) as the broader system of record. haku can sync key activity so supporter and participant engagement doesn’t live in silos. While haku’s CRM is robust in its own right, haku connects cleanly with Salesforce and other CRMs.

Implementation is planned around your programs, data, and existing tools. Many teams migrate what they need, keep certain systems connected, and transition in phases to preserve history and workflows. Implementation generally includes bringing over key historical data (participants/supporters, transactions, event history, and engagement activity) so teams don’t lose context. A dedicated customer experience contact and a member of our implementation team works with you every step of the way, so you’re never left wondering what to do next.

Support can cover implementation, configuration, launch planning, and high-pressure event periods. Options vary by agreement, and can include participant support to reduce load on event staff, as well as on-site support for major events. Every haku customer has access to a customer experience contact who can help them launch registration, marketing campaigns, loyalty programs, and more.

haku uses a transaction-based pricing model, rather than a subscription or per-event fee. This means that haku only makes money when your organization makes money. Exact commercial terms (including payment processing) vary by organization and program. Contact haku’s sales team for more details.

haku supports organizations in North America, South America, Europe, The Middle East, Australia, and internationally, including endurance events and nonprofits running programs across multiple countries. The platform is built to support regional needs such as localized participant experiences, cross-border operations, and common compliance and security expectations. haku can support a wide range of currencies, and payment methods, depending on your country and region.

Event registration and ticketing platforms help organizations centralize the systems and information needed to run events efficiently. haku brings registration, ticketing, payments, participant data, and event operations into one connected platform, helping organizers manage sales, communicate with attendees, support self-service changes, and access the information teams need before and during an event while reducing manual work.

Yes. Nonprofit event registration platforms use different pricing models, so affordability depends on transaction volume, payment processing, required features, and whether additional tools are needed. haku uses transaction-based pricing with no upfront cost, setup or subscription fees, while including event, fundraising, supporter engagement, marketing, auctions, gala management, and other capabilities in one platform. This can help nonprofits avoid the added cost of maintaining several separate systems or paying for additional feature tiers.

haku customers typically report increased registration for events, increased revenue per customer or supporter, multiple hours per week saved moving data between systems, and savings from reduced subscription fees to multiple platforms. Results may vary depending on your organization, but Back on My Feet consolidated eight fundraising and event platforms into one by using haku, and Eau Claire Marathon saw 22% revenue growth after switching to haku.