Get to Know the haku family

haku wanted to make it simple...

haku is one simple, elegant app that provides all of the tools you need to plan, manage, and execute a successful running, cycling, swimming or triathlon event. We empower race organizers with state-of-the-art, cost-free tools to plan their events, track their progress, engage their participants, and meet their goals.

But a successful event can only take place when people show up happy on race day. With haku, the event registration process for participants is quick, easy, and reliable. We put the user – your customer – first.

At haku, we know that race organizers aren't just planning events. They're raising money for charities, promoting their businesses, connecting people to each other, and establishing goodwill with their communities. We're all about communities, so we provide tools to help organizers connect and engage with their event participants to build communities around their events.

“haku” is an expression used in the old Inca civilization meaning “do” or “let's go.” It's about action… something said in a social setting from one person to another to get them moving – to get things done.

At haku, we're about action. About social engagement. About getting things done in the most efficient, seamless ways possible. So we've built an app that makes event organization more actionable and less cumbersome.

You can pay to use three or four different software platforms as you plan your race – one for registration, one for social promotion, one for tracking finances, one for email marketing – or you can do everything in one simple app, for free, through haku.

We think the choice is easy…

Our Company Values
  • People First
    Treat everyone with honesty, respect, and kindness. Customers, users, business associates, and employees are always treated the same way at haku: like rock stars!
  • Have Fun
    We at haku know better than anyone that being social and active is a blast, and we're proud that our product is a gateway for people to participate in the events they enjoy. We love our app, we love our business, and we take fun seriously.
  • Innovation is Key
    There are always ways to make things better and we value feedback. We will always listen to event organizers, coaches, and participants to continually make our product better.
  • Keep It Simple
    We create beautiful, functional, easy-to-use products - and we always will.
  • Go. Do!
    haku means exactly that: Go. Do! We're about action. About social engagement. About getting things done in the most efficient seamless ways possible. We promise to always keep going, doing and improving.

A Smart & Talented Team

Ready to Make your Events Awesome?

Contact us to schedule a consultation and learn how we can help you reach your goals.

Schedule a Demo