The Future of Profitable Event Businesses is Connection
Grow participation and future proof your business by bringing registration, participant relationships, marketing, ecommerce, race operations, and performance data together with a platform built to simplify the complexity of modern endurance events.
Book time for a meeting with our team to see what's possible for your event
When European Athletics and Golazo set out to launch the inaugural European Running Championships, they needed a platform capable of supporting international runners, multilingual experiences, and championship-level operational complexity. They chose haku.
Far more than just a successful event, European Athletics and Golazo delivered a world-class participant experience, exceeded registration targets, and unlocked additional revenue.
- 40% | More registrations than their original target
- 28,000+ | Runners registered for the innaugural event
- 16% | Larger average cart size after registration than their previous events
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Running an Event Business Takes More Than Registration
Registration begins the customer relationship. Sustainable growth comes from understanding what happens before registration, throughout the event journey, and after participants cross the finish line.
Grow Beyond Entry Fees
Turn every interaction into an opportunity to create value.
- Grow revenue beyond registration with integrated ecommerce, fundraising, memberships, and sponsorship opportunities.
- Build richer customer profiles with every interaction through the endurance industry's only native CRM and full customer journey management.
- Turn operational data into action with Operational Intelligence that helps teams identify opportunities, improve decisions, and strengthen long-term engagement.
Manage Increasing Complexity
Configure races around the way your organisation operates.
- Manage everything from single events to complex race series, all from one connected platform.
- Support multiple distances, waves, corrals, relays, qualification rules, transfers, and international participants with flexible configuration.
- Reduce manual work by keeping registration, participant data, communications, and race operations synchronized throughout the event lifecycle.
Understand Every Customer
Bring registrations, purchases, communications, preferences, and participation history into a unified customer record.
- Create a complete view of every customer by connecting registrations, purchases, communications, preferences, and participation history.
- Segment audiences and automate personalized journeys based on real behavior, interests, and lifecycle stage.
- Build lasting relationships that increase retention, loyalty, and lifetime value across events, seasons, and fundraising campaigns.
Operate With Confidence
Coordinate the people, systems, and partners that bring race day to life.
- Manage race-day operations from a single platform, including volunteers, check-in, fulfilment, and onsite experiences.
- Coordinate timing providers, operational partners, and event logistics without disconnected systems or manual workarounds.
- Configure complex events with multiple waves, corrals, relays, qualification rules, and participant flows while keeping every team aligned.
Built for Events That Cross Borders
European events serve local communities while welcoming participants from around the world. haku helps organisers manage the languages, payments, regulations, partners, and operational details that come with that reach.
Multilingual and Multi-currency Experiences
Create registration journeys and participant communications that support multiple languages and markets. Accept multiple currencies and offer familiar payment methods that make purchasing easier for international participants.
GDPR-Conscious Data Management
Manage customer information through connected records, configurable permissions, and controlled access. Protect participant and organisational data with established security practices supported by haku’s SOC 2 Type II controls.
Connected Event Partners
Prepare reliable participant information for timing companies, results platforms, photographers, mobile applications, broadcasters, and other race-day partners. Include consent-based sponsor offers within the registration flow.
