haku is your Partner for European Endurance
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Anywhere you are, haku is there
European races welcome participants across borders, languages, currencies, and local expectations. haku brings those details together without adding manual work for your team.
✓ Create multilingual registration experiences
✓ Support VAT-inclusive pricing and local payment methods
✓ Manage waves, corrals, transfers, relays, and qualification rules
✓ Connect participant data with timing and race-day partners
✓ Support GDPR-conscious data management
✓ Run your entire event portfolio from one platform
Book time with our team to see how haku can support your local operations, international participants, and long-term growth across registration, marketing, ecommerce, race-day management, and reporting.
Built for International Events
Registration That Fits Your Unique Market
Give participants a registration experience designed around their location, language, and expectations, including multilingual flows, VAT-inclusive pricing, and familiar payment methods.
Serve Runners Across Borders
Capture the information your event needs while supporting international participants with clear forms, localised communications, and mobile-first account management.
Protect Participant Data
Manage participant information with configurable permissions and connected records. haku supports GDPR-compliant operations and has completed a SOC 2 Type II audit covering security and privacy controls.
Keep Your Event Unmistakably Yours
Use your own branding, URLs, imagery, communications, and participant journeys. haku works behind the scenes while your event remains front and centre.
Everything You Need in One Place
Run Your Event From One Platform
Manage registration, participant data, marketing, ecommerce, fundraising, volunteers, onsite operations, and reporting without rebuilding your workflows across disconnected systems.
Give Your Participants Full Control
Let runners transfer entries, change distances, manage teams, purchase add-ons, and update their information through self-service accounts. Your team spends less time handling routine requests.
Coordinate Every Event Partner
Prepare reliable participant data for timing providers, results platforms, mobile apps, photography services, broadcasters, and other operational partners.
Manage Complex Events With Confidence
Configure waves, corrals, pace groups, qualification rules, relays, lotteries, and multi-distance events around the way your races operate.
Proven European Impact
28,000+ Runners in an Inaugural Championship
European Athletics and Golazo Events selected haku for the mass-participation programme at the first European Running Championships in Brussels and Leuven.
Exceeding Registration Targets
The event welcomed more than 28,000 non-elite runners after initially planning for 20,000, demonstrating both the appeal of the race-with-the-elites format and the platform’s ability to support unexpected demand.
Earning 16% Higher Add-On Sales
Clear, integrated ecommerce options helped the organisers generate add-on sales 16% above the level typically seen across their other events.
Fewer Manual Participant Requests
Self-service transfers, distance changes, and account updates helped the team keep its support workload manageable throughout a high-profile first-year event.
Supporting Races Around the World
Plan With Confidence
Work with specialists who understand registration launches, data migration, participant communications, race-week operations, business strategy, and the demands placed on international event teams.
Always Feel Prepared
Structured onboarding, data migration, training, and testing help your staff enter registration periods and race week with a clear operating plan.
Design Without Compromise
Get the insights you need, when you need them. Clean, real-time dashboards make it easy.
Always Supporting You, When You Need Us
Your haku team remains involved after implementation, helping you assess performance, refine workflows, and prepare for the next event.
The European Running Championships + haku
See how European Athletics and Golazo Events used haku to power registration and participant management for the inaugural European Running Championships. The event welcomed more than 28,000 non-elite runners, exceeding its original registration target by 40%, while supporting multilingual registration, local payments, complex corral assignments, and connected race-day operations. Read the case study to learn how the team managed championship-level complexity while increasing add-on revenue and reducing manual participant support.
Das sagen unsere Kunden
Moving to haku was one of the single best decisions we've made operationally. Absolutely love the partnership, the support, and the continued engagement from haku to improve our organization.
Ihre Plattform hat unsere Abläufe revolutioniert und spart uns enorm viel Zeit. Der persönliche Support durch unseren CSM ist herausragend – ich empfehle das Produkt überall weiter!
Wer zum ersten Mal Spenden sammelt, fühlt sich oft überfordert – Meilensteine und motivierende Anreize können hier einen großen Unterschied machen und das Selbstvertrauen stärken.
Die All-in-one-Lösung von haku hat unsere Arbeit extrem effizient gemacht. Da uns das System den Rücken freihält, können wir uns ganz auf das perfekte Rennerlebnis für unsere Athleten konzentrieren.
Der Kundenservice von haku macht für unser kleines Team den Unterschied: schnell, zuverlässig und wie eine echte Verlängerung unseres eigenen Teams!
haku hat die Erstellung und Verwaltung von Auktionen, die Umsatzsteigerung und die Erfolgsmessung einfacher und effizienter gemacht. Wir sind von der Erfahrung begeistert.
Die Arbeit mit einer Marketing-Plattform, die E-Mail, SMS und CRM integriert, ist einfach großartig. Da ich Kundensegmente direkt in der Plattform auf Basis aktueller Daten und Käufe erstellen kann, muss ich kaum noch Zeit für das manuelle Erstellen und Hochladen von Listen aufwenden.
haku macht das Fundraising für Läufer einfacher. Die Plattform bündelt wirklich alles, sodass die Wohltätigkeitsorganisation direkt mit dem Läufer verknüpft ist und beide Hand in Hand arbeiten können, um Aufmerksamkeit zu schaffen und Spenden zu sammeln.
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