San Antonio Sports Selects haku to Connect Its Events, Community Programs, and Supporter Engagement

Monday, November 9, 2026 — San Antonio Sports has selected haku as its technology partner to support its events and community programs, strengthen relationships with participants and supporters, and build a connected foundation for its mission to transform the community through sport.

The partnership will extend across the organization, with setup for 2027 San Antonio Marathon registration among the initial priorities. San Antonio Sports plans to use haku as an organization-wide Community CRM, connecting information across paid events, free community programs, fundraising, and volunteer engagement.

Bringing those activities together will help the team better understand the many ways people engage with San Antonio Sports. A participant may also be a volunteer, a donor, or a parent involved in a community program. Connected information will give staff a fuller view of those relationships and support more relevant communications and coordinated outreach.

“We see tremendous potential in haku for our organization as a whole,” said Jenny Carnes, President & CEO  of San Antonio Sports. “Having our events, community programs, and supporter information connected will help us understand the people we serve and build stronger relationships with them. We chose haku for the breadth of its technology and the opportunity to work with a partner that can support our mission as we grow.”

The collaboration will also help San Antonio Sports consolidate workflows and reduce the work involved in moving information between systems.

“San Antonio Sports brings its mission to life in so many ways. From the marathon to programs that help children and families discover the benefits of being active, the organization needed a single powerful ecosystem to power it.” said Jackie Levi, Co-Founder of haku. “Jenny and her team have a thoughtful vision for connecting that work and strengthening the relationships behind it. We’re proud to have earned their trust and excited to put our technology and our team behind an organization creating such meaningful opportunities for its community.”

Through the partnership, San Antonio Sports will establish a shared technology foundation that supports both its signature events and the ongoing community work at the heart of its mission.

About San Antonio Sports

San Antonio Sports is a nonprofit organization dedicated to transforming its community through sport. Since 1984, it has helped bring premier sporting events to the city while expanding access to sports and fitness opportunities for children and families. Through programs including i play! After school and ACTIVATE, alongside signature events such as the San Antonio Marathon, the organization promotes healthy living, teaches lifelong values, and brings people together as participants, volunteers, and donors. Learn more at SanAntonioSports.org. 

About haku

haku is the global leader in endurance registration technology. Its all-in-one platform for endurance events goes far beyond registrations to manage every part of the event lifecycle, memberships, fundraising, e-commerce, marketing, and more. With haku event organizers, race directors, and their teams can cut out busy-work, deliver a better experience, and generate more profit. It brings everything together in one intuitive solution. With the industry’s only native CRM, innovative AI capabilities baked in, and a powerful suite of capabilities, haku unlocks the full potential of your data, driving revenue growth beyond registrations, increasing efficiency, and enabling smarter, data-driven decisions. Fully customizable, scalable and built for security, haku adapts to your workflow so you can focus on what matters most: running a successful event. To learn more, visit hakuapp.com.