Intelligence has always been built into haku. Now it works even harder for you.

haku has always connected the people, data, and workflows behind endurance events and nonprofit organizations. Now, we’re taking that foundation further.

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Intelligence that spans your whole operation.

Not just registrations. Not just fundraising. haku sits behind everything you run on it, and Intelligence Hub works across all of it instead of one department’s slice.

Ask once, across the whole picture.

Questions don’t arrive sorted by department. Answers draw on everything connected to haku at once, so nobody has to guess which report to open.

See what one department never could.

When registrations, giving, sales and engagement sit in view together, patterns surface that no single report can show you.

From answer to the next move.

Insight carries straight into the tools your team already works in, so the follow-up happens where the work happens.

Works across

  • Registrations
  • Memberships
  • Fundraising & Donations
  • Transactions & Financials
  • E-commerce
  • Marketing
  • Volunteers
  • Sponsorships
  • Communications
  • Support
  • Reporting
  • & more

Meet Intelligence Hub

A suite of capabilities. One connected foundation.

Not one AI agent. A growing suite of capabilities, connected to everything your organization knows.

Ask Nacho

Your business has answers. Now they’re easier to find.

Ask questions about your organization’s data in natural language and get the information you need to understand performance, explore trends, and make more informed decisions.

Signals

What you need to know, before you know to ask.

Your business is constantly changing. Signals helps surface meaningful patterns, trends, and opportunities in your data so you can focus on what needs attention instead of spending time looking for it.

Service Agent

Better support for your customers. Less repetitive work for your team.

Give participants and supporters helpful answers to common questions, while allowing your team to focus on conversations that need a personal touch.

Create

Better communications start with better context.

Turn ideas into communications faster. Create and refine emails, participant messaging, and marketing content with help from the context already connected across your organization.

Flow

Put more of your everyday work on autopilot.

Reduce repetitive tasks and streamline supported workflows with intelligent automation designed to help your team operate more efficiently.

Build

Bring haku into the AI tools your team already uses.

Build is haku’s MCP server. Securely connect your haku data to assistants like ChatGPT, Claude and more, so your team can ask questions, pull reports and take action on your organization’s information from wherever they work.

Capabilities and availability vary. Some Intelligence Hub features are available today, while others are offered in preview.

The difference is what’s already connected.

No customer or constituent is ever just one thing. A race participant might also be a donor, a volunteer, a longtime customer. A donor might also be a member, a fundraiser, an event regular. Each interaction adds to your understanding of that relationship.

Because haku brings these experiences together in one platform, your organization can move beyond isolated information toward a more complete understanding of its customers, operations, and opportunities.

That’s the power of intelligence built into your business, not bolted on afterward.

One person EVERY CONNECTION Participant Donor Fundraiser Volunteer Member Customer

Built for the organizations moving our communities forward.

For endurance organizations

From registration and participant engagement to event operations, revenue, and customer service, Intelligence Hub helps your team understand more about your business and spend less time managing the work behind it.

Make better-informed decisions. Simplify operations. Create better participant experiences.

For nonprofits

From fundraising and donor relationships to campaigns, communications, and supporter engagement, Intelligence Hub helps you make more of the information already connected across your organization.

Understand your supporters. Recognize opportunities. Spend more time advancing your mission.

Frequently asked questions

What is haku Intelligence Hub?

Intelligence Hub is a collection of intelligent capabilities built into the haku platform to make business information easier to access, uncover useful insights, support customers, create communications, and simplify workflows.

Is Intelligence Hub available to all haku customers?

Availability varies by capability and customer plan. Some features are available now, while others are offered in preview. Your haku Client Experience team can help you understand your options and request access.

Does Intelligence Hub use AI?

Yes. Intelligence Hub brings together AI, automation, and the data and workflows already connected across haku. Rather than introducing a standalone AI tool, it makes the intelligence built into your business more accessible and useful.

How do I get started?

Existing haku customers can contact their Client Experience team to explore Intelligence Hub and identify the capabilities that best support their needs. Organizations evaluating haku can request a demonstration.

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