The Data Behind Fundraiser Success

From Seven Years of Real Demographic and Behavioral Data

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Years of haku data on behavioral fundraising trends, demographics, and fundraiser performance reveals what ideal fundraisers look like, and what sets them apart. We also share key strategies to make the most of the report's data.

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This report analyzes real fundraiser behavior from 2019 to early 2026, to understand the factors behind peer to peer fundraiser success.

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In this report you’ll learn:

• The differences between how men and women perform when fundraising
• The impact of teams, fundraising experience, and volunteer status on fundraiser success
• The differences between running a charity partner program and a direct fundraiser with your organization
• How different generations perform when fundraising
• What the ideal fundraiser profile looks like in a vacuum
• Why looking at an ideal fundraiser profile in a vacuum is not best practice

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As peer to peer fundraising continues to be a major driver of revenue for nonprofit organizations, the need to make the right tactical and strategic moves only continues to increase. Get the data you need to confirm your gut instinct and to challenge your assumptions.

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