Take the stress out of even the most complex events
Managing events can get complicated, but haku keeps everything running smoothly. Handle every task from a single platform, with built-in automation that lightens the load and saves your team hours.
892
events launched last year
1,962,110
registrations managed last year
Set up your event your way
Confidently run events of any size or setup
Manage every detail from one place, with the flexibility and smart automation to handle even the most intricate setup like relays, bundled registrations for multiple events or events spanning several days.
Free up your time with self-service tools
Give participants the tools to manage their own race changes, like upgrades, transfers, and deferrals, while you control the rules, deadlines, and fees. Less back-and-forth, more time for real work.
Communicate with participants without the stress
Send the right message to the right people in less time. Segment by registration history, distance, or purchase details to keep participants informed and your team stress-free.
Cut the guesswork with real-time data dashboards
No more manual reporting. Track registrations, revenue, and participant trends with real-time dynamic dashboards. Quickly spot trends and understand what actions to take, all in one place.
Built to simplify every step
Dynamic waves & corrals assignment
Assign corrals, and waves automatically using any combination of criteria, including finish time, team, or charity. Keep operations organized and efficient from registration to race day.
Targeted communication tools
Segment participants by attributes like age, spending, race history or products purchased. Deliver personalized messages that increase engagement and promote upsells.
Marketing and communications
Create campaigns that speak directly to each audience segment. Automate emails, promote upgrades, and measure the revenue impact of every message you send.
Elite management
Manage every detail for elite athletes in one place. Send personalized invitations, collect travel and hotel information, manage incentives, assign bib numbers with advanced allocation tools, and control access to special programs or categories.
Frequently asked questions
Does haku work with third-party timing systems?
Yes. haku integrates with timing systems to provide real-time race results.
Does haku support complex ticketing needs?
Absolutely. haku’s ticketing supports multi-tier pricing, group registration, VIP packages, discounts, and add-on merchandise.
Can participants add refund protection?
Yes. Participants can purchase refund protection for covered situations like illness or travel issues. Qualified organizers may earn revenue from this upsell.
Is a ballot or application system available?
Yes. haku includes a built-in ballot/application feature with flexible options for automatic or claim-based payments. Organizers can manage applications, review submissions, and set approval timelines.
Can participants upload documents?
Yes. Organizers can request uploads, and files will appear directly in each participant’s profile for easy access and management.
Does haku support virtual events?
haku also supports integrations with wearables and offers features like multi-activity challenges, streaks, teams, virtual course maps, milestones, timelines, leaderboards, points-based challenges, and more to create an engaging virtual experience.
Can haku handle complex events like relays or multi-day setups?
Yes. Our platform supports relays, bundles, and multi-day events, with flexible tools for category changes, transfers, and participant management.