The industry’s only native CRM built for endurance events
Finally, a CRM that understands your participants because it was built specifically for endurance. Get a complete view of every person and partner to personalize outreach, deepen engagement, and drive growth. With native functionality, you avoid the headaches of disconnected integrations and generic tools.
Know your community like never before
Understand customers, not just registrations
With the only native CRM in the industry, you see the full story behind every person—registrations, donations, purchases, referrals, and more. All so you can personalize outreach, strengthen relationships, and scale revenue.
Personalize every interaction, from marketing to support
Use real participant data to create highly targeted campaigns and make every touchpoint feel relevant — whether you're sending emails, promoting events, processing refunds, or answering support inquiries. Segmentation, communication, and participant history are all connected in one platform.
Grow relationships across your entire community
Track connections across participants, teams, companies, and charities. Deepen engagement with individuals and organizations that fuel your event’s long-term success.
Solve issues fast and keep participants happy
Easily access event history, transactions, donations, and communications in one place. Process any refund—full, partial, credit, or offline—without manual workarounds.
Make smarter decisions with better data
Capture the data that matters most. With custom fields and flexible reports, you’ll have the insights you need to make confident, data-driven decisions.
Avoid duplicate profiles
Keep your participant records clean without manual work. Our CRM uses intelligent matching algorithms that evaluate demographic information, emergency contacts, emails, addresses, and name variations to unify profiles automatically.
The CRM designed for the endurance world
Choose a native CRM built for endurance events
This isn’t a generic CRM, it's purpose-built for endurance event organizers. You get the tools you actually need to manage athletes, teams, and communities that grow with your events.
Unified participant profiles with complete interaction history
Every interaction from sign-ups to emails to waivers lives in one place. See a full history of how each participant has engaged with your events over time.
Flexible data capture with custom fields and notes
Track exactly what matters to you. Create custom fields, add internal notes, and capture details unique to your event, your audience, or your operations.
Memberships tracking
Easily manage participant memberships across races, clubs, or seasons. See who's active, when they joined, and how their membership has evolved.
Lifetime value
Understand your most valuable participants by tracking lifetime spend across events, merch, and memberships, all tied to a single profile.
Run clubs and team relationship management
Keep tabs on run clubs, corporate teams, or community groups. See who's connected, manage group entries, and strengthen long-term relationships.
Advanced filtering and smart segmentation
Segment your database any way you need with smart filters that target groups based on participant history and demographics, including gender, age, location, event participation, and lifetime spend.
Real-time and saved lists for quick targeting
Build lists of participants to easily segment your audience. Whether you're sending a campaign or planning outreach, the right group is always ready to go.
What our customers say
Working with a marketing platform that integrates email, SMS, and CRM is amazing. Being able to segment using up-to-date consumer data points and purchases has meant I spend little to no time pulling and uploading custom lists since I’m able to segment in the platform natively.
Frequently asked questions
How is this CRM different from others?
The CRM is designed specifically for event organizers. It connects registration, fundraising, email, volunteer management, ecommerce, auctions, and more—all in one place. Participant data flows seamlessly across every part of your event, making it easy to deliver personalized communication and engagement based on each participant’s full history. And because it’s been a native part of the platform from the start, it’s fully integrated — not a bolted-on third-party system.
Can historical data be imported?
Yes. Participant, donor, event, volunteer, and community profile data can all be imported during onboarding. Our team guides you through the entire migration process to ensure a smooth transition, so you can start using the CRM and seeing value from day one.
Can participants be segmented for targeted outreach?
Yes. Segment participants based on past participation, demographics, fundraising activity, and more. Build targeted email campaigns, send direct messages, and create personalized engagement strategies. Segments update in real time as new data comes in.
What’s included in a participant profile?
See full customer history including event registrations, results history, connections, internal notes, fundraising, donations, pledges, membership activity, communication history, ecommerce purchases, volunteer activity, lifetime value, surveys, transactions, connections, gift cards, credits, notes, and achievements—all in one view.
How does the CRM handle duplicate profiles?
Our CRM automatically consolidates duplicate profiles using intelligent matching algorithms. Instead of relying on email alone, it evaluates multiple data points — including demographic information, emergency contacts, addresses, and name variations — to unify participant records without manual work.