Clarity that drives action
When you're working hard to make a difference, you need insights to guide your next steps. Our reports and dashboards bring supporter activity, donations, and campaign performance together so your team can make informed decisions that make an impact.
Find answers, not just analytics
Turn data into effective stewardship
Use real-time insights to pinpoint your most engaged donors and those slipping away. Personalize your outreach based on giving behavior so every message hits home.
Know what campaigns are worth
Track revenue, not just opens and clicks. Get clear visibility into which campaigns drive results, so you can double down on what works and optimize what doesn’t.
Segment smarter, communicate better
Quickly slice and dice your data by donor type, giving behavior, campaign, gift size, and more. Build dynamic segments you can use in communications, automations, and reports.
Unlock deeper donor insights
Identify and re-engage lapsed donors using advanced filters like donation history, gift methods, and fundraising totals. Our reporting tools help you spot trends, mitigate risks, and seize opportunities with clear, filterable reports. Access critical reports, including LYBUNT and SYBUNT.
Track the lifetime value of every supporter
Go beyond one-time donations. Understand each supporter’s full journey, from memberships and renewals to recurring gifts. See how relationships grow and what fuels them.
Reporting made simple
Customizable revenue and campaign reports
Build reports your team will actually use. Track what’s working, spot trends, and share insights that drive smarter decisions.
Engagement and risk tracking
Identify which donors are highly engaged and which ones might be slipping away. Spot trends early and take action where it counts.
Dynamic filters for reporting and campaigns
Slice and sort your data in real time using dynamic filters. Perfect for building targeted campaigns or digging into performance details.
Email reporting and attribution
Track which emails drive action with clear attribution. Know what’s working, what’s not, and how your outreach ties back to giving. Optimize every send and improve your results.
Bank reconciliation reports
Simplify financial reviews with clear reconciliation reports that connect donations, transactions, and deposits in one place. Save hours and keep your books audit-ready
Frequently asked questions
Can I track which campaigns drive donations?
Yes, haku’s reporting goes beyond open and click rates—you can see which campaigns generate revenue, helping you focus on what really works.
Can I segment donors for targeted outreach?
Absolutely. You can segment donors by type, gift size, giving behavior, campaign history, and more to build smarter, more effective communications.
Can I use reports to identify at-risk donors?
Yes, our dynamic filters and engagement tracking tools help you spot supporters who may be slipping away, so you can re-engage them before they lapse.
Do you support LYBUNT and SYBUNT reports?
Yes, you can access LYBUNT (Last Year But Unfortunately Not This Year) and SYBUNT (Some Year But Unfortunately Not This Year) reports easily with just a few clicks.
Can I track donor lifetime value?
Yes, haku helps you understand a supporter’s full giving journey—including recurring donations, memberships, and renewals—to calculate lifetime value.
Are reporting tools customizable?
Yes, you can build custom reports to track revenue, donor activity, and campaign performance using flexible layouts and filters.
Is financial reporting supported?
Yes, haku provides bank reconciliation reports that link donations, transactions, and deposits—making financial reviews simple and transparent. You can also generate reports at both the effort level and the organization level, giving you flexibility to track performance across individual initiatives or view your full financial picture.
Can I see how specific emails perform?
Yes, our email reporting includes clear attribution so you know which messages are leading to donations or other key actions.