Know your supporters like you know your mission
Donors and fundraisers data is only useful if it’s accessible, complete, and ready to act on. Our unified profiles bring together every donation, campaign, and interaction into one clear, organized view so your team can stop searching and start stewarding.
Data you can use, impact you can see
Find the full giving picture in seconds
With complete donation and pledge history, you can filter by amount, campaign, or gift type and instantly get the context you need—whether you're preparing a thank-you or reviewing trends.
Go beyond the donation
Supporters aren’t just donors—they’re event attendees, fundraisers, and volunteers. View each person’s full journey, including fundraising activity, survey responses, and communication preferences, so every message feels timely and personal.
Segment with ease
Not every donor fits the same mold. Quickly identify first-time givers, long-time champions, or those who haven’t given lately. Use filters like gift frequency, lifetime value, or LYBUNT/SYBUNT status to target the right people with the right message.
Catch gaps before they happen
Real-time engagement signals help flag when someone starts pulling away so you can step in with a thank-you, a nudge, or a conversation. Make them feel seen before it’s too late.
Built to understand your supporters
Fundraising totals and participant tracking
Keep tabs on how much has been raised and who’s driving the results with detailed supporter and campaign-level tracking. Know what’s been raised, who’s contributing, and where to focus next to keep momentum going.
Supporter engagement insights
See which events someone has attended and how they responded to follow-up surveys, all within their supporter profile. Have all the information you need to grow supporter relationships.
Communication preferences and past interactions
Know how each person prefers to be contacted and track your full communication history so outreach stays personal and relevant. Always have a clear view of the best way to connect.
Filterable data by date, amount, campaign, and type
Quickly drill into your data by any detail, filter by date ranges, donation size, campaign type, and more to get the exact view you need. Sort this information to answer questions fast and make confident, data-backed decisions.
Identify LYBUNTs, SYBUNTs, and high-value donors
Easily spot donors who gave last year but not this year, those who gave some years but not others, and your highest-impact supporters. Re-engage the right people, boost retention and impact.
Real-time engagement insights
Get a live look at supporter activity—from donations and emails opened to event signups and fundraising participation. Act fast, personalize outreach, and raise more for your cause.
Frequently asked questions
What kind of donor information does haku track?
haku provides a complete view of each donor’s journey including donations, pledges, event attendance, fundraising activity, survey responses, and communication history, all in one organized profile.
Can I filter and search donor data easily?
Yes, you can filter supporter data by donation amount or date range—giving you instant access to the insights you need.
How does utilizing supporter profiles help personalize outreach?
By showing each donor’s full giving history, communication preferences, and recent engagement, you can send messages that feel timely and personal—whether you're saying thanks or inviting them to give again.
Can I see disengaged donors?
Yes, haku provides real-time engagement signals that help you identify when a donor’s activity is declining, so you can take action before they fully disengage.
Does haku help identify LYBUNTs and SYBUNTs?
Absolutely. You can easily spot donors who gave last year but not this year (LYBUNTs), or those who gave in some past years but not recently (SYBUNTs), and re-engage them with tailored campaigns.
Can I track supporter activity beyond donations?
Yes, haku includes information on event attendance, volunteer participation, survey responses, and fundraising performance—giving you the full picture of each supporter’s involvement.
Can I track communication history with supporters?
Yes, every touchpoint—emails, updates, and interactions—is stored within each profile, along with communication preferences to ensure outreach is respectful and relevant.
How does this help with donor retention?
Complete, unified profiles help your team recognize patterns, personalize stewardship, and build stronger relationships which leads to higher retention and lifetime value.
Is it easy for my team to use?
Yes. haku is designed to make supporter data accessible, actionable, and intuitive so your team spends less time searching and more time connecting.