Turn participants into a loyal community
Keep participants engaged beyond race day with programs that drive repeat participation, increase lifetime value, and reduce the time your team spends managing rewards.
Reward engagement, build loyalty
Inspire repeat spend
Keep your best participants coming back by rewarding the actions like registrations, referrals, or spending. Create tailored loyalty programs that offer real value, with rewards they’ll be excited to earn.
Automate rewards and redemption
Eliminate manual tracking and admin work with automated rewards management. Simply set the earning rules, reward items, and redemption criteria and our platform will handle the rest.
Turn participants into your biggest promoters
Grow your event through the people who already love it. Use smart incentives to encourage referrals, and milestones so your community does the marketing for you.
Designed to keep participants coming back
Custom loyalty programs
Design loyalty programs tailored to different supporter types. Reward the behaviors that matter most to your organization like event participation or purchases.
Smart segmentation
Segment your audience by actions like registrations, referrals, purchases, or volunteering. Target rewards and communications that drive engagement
Flexible, high-value rewards
Offer a mix of incentives including discounts, exclusive access, VIP experiences, and free products. Let supporters choose rewards that motivate them.
Controlled program rules
Set custom limits and criteria to keep your loyalty program scalable and sustainable. Deliver ongoing value without overextending your resources.
What our customers say
Working with a marketing platform that integrates email, SMS, and CRM is amazing. Being able to segment using up-to-date consumer data points and purchases has meant I spend little to no time pulling and uploading custom lists since I’m able to segment in the platform natively.
Frequently asked questions
Can I create multiple programs for different audiences?
Yes. You can run multiple active rewards programs simultaneously. This allows you to target different audiences or supporter motivations, such as fundraising milestones, event participation, referrals, or total spend, among others.
Can I track claims and redemptions of reward items?
Yes. The analytics dashboard tracks rewards earned, claimed, and redeemed. This gives you full visibility into program performance and helps refine future programs
What reward item types can I offer?
You can offer products like free merchandise or catalog items, invites such as VIP access, early entry, or special events, discounts that generate unique codes for registrations, products, or memberships, credits that apply to future purchases, and offers that include third-party sponsor content like virtual goodie bags, trials, or partner discounts.
How do customers claim or redeem their reward items?
Once rewards are earned, participants are notified (if enabled). Claims are managed automatically by the system. For product rewards, orders are automatically created; for invites, a unique invite link is generated; for discounts, unique codes are issued; and for credits, balances are applied directly to the participant’s account for future use.
How do I determine who is eligible for a rewards program?
Eligibility is set using the platform’s segmentation engine. You can create audience segments based on donation history, event participation, referrals, lifetime value, achievements, birthdays, uploaded lists, and more. Multiple conditions can be stacked to create highly targeted programs.