Create recurring revenue with engaging memberships
Turn one-time participants into year-round customers. With haku you can offer memberships with exclusive perks, build loyalty, and add dependable revenue without adding complexity to your workflow.
73
%
members renew each year
Grow a loyal community, one member at a time
Drive revenue you can count on
Generate steady, predictable income with memberships that include built-in perks like early access, exclusive discounts, guest passes, and member-only experiences. Build relationships that keep going after the finish line.
Create memberships your community will love
Design flexible, engaging programs that match your audience’s needs. Customize everything from trial periods and auto-renewals to age-restricted family plans, diverse payment options, branded merchandise, and tiered benefits.
Convert new members when they are most engaged
Make it easy to join when interest is highest. Offer memberships during event registration, through a branded storefront, or via participant accounts. Then, keep members engaged with meaningful incentives throughout the year.
Free your team for what matters
Let members manage their own accounts: sign-ups, renewals, payment updates, guest access, and more. Give them the freedom to focus on growing the program instead of being bogged down by admin tasks.
Memberships built to work for you
Membership additions at checkout
Let participants join your membership program during registration. Boost conversions by offering perks at the perfect moment.
Multiple tiers with flexible pricing
Create membership levels with tailored pricing, benefits, and perks. Offer exclusive access, discounts, early entry, and tier-specific rewards to drive signups.
Configurable Memberships
Configure memberships with tailored eligibility criteria to support a variety of participant types, including age-based rules for youth programs, verification requirements for student or military discounts, group access for family memberships, and custom qualification rules for special eligibility cases.
Auto-renewal and installment options
Give members the flexibility to pay all at once or in installments. Enable auto-renewal so memberships stay active without manual updates.
Guest passes and add-on members
Allow members to bring guests or add family and friends to their plans. Expand your community while keeping the experience seamless.
Member-only discounts and access
Offer early registration, private categories, or exclusive pricing just for members. Incentivize signups and reward loyalty. Perks can be varied by member level to encourage upgrades and provide the flexibility to tailor benefits to different audience segments.
Targeted member communications
Reach members with personalized updates, perks, and reminders. Use built-in segmentation to tailor your outreach by tier or behavior to increase engagement.
Trial periods
Let new members explore benefits before committing. Offer free or discounted trial periods to drive long-term signups.
Digital member cards
Issue custom-branded digital member cards that can be added to Apple Wallet. Unlock onsite perks like expedited packet pickup, early expo access, exclusive merchandise offers, and more.
Donations at membership registration
Turn membership sign-ups into fundraising moments. Give members the option to donate as they join. Every registration is a chance to boost support.
Frequently asked questions
Does haku support different types of memberships?
Yes. You have full flexibility to create membership types with the exact parameters you need. Set up memberships for Youth, Military, Collegiate, Family, Individual, or any custom eligibility rules that fit your organization.
Can participants purchase memberships during registration?
Yes. Memberships can be added during registration. If a participant adds a membership while registering, any member-only pricing, discounts, or promotions for that registration are automatically applied, making it simple to unlock benefits right away.
Can memberships be purchased outside of registration?
Yes. Participants can buy memberships directly from their account at any time.
Can we automate membership emails?
Yes. You can set up automated messages for birthdays, abandoned signups, renewals, and more.
Can we build a custom membership landing page?
Yes. Use the same tools available for customizing event or fundraising pages to create a branded membership landing page.
Can we offer member rewards and perks?
Yes. Create rewards programs, exclusive discounts, and special offers just for members to boost engagement and retention.
Do we need to manually create discount codes for members?
No. Member discounts are automatically applied based on membership status. Once a participant adds a membership, any applicable member-only pricing or discounts are automatically triggered.