Faster, on-brand registration built to convert

Your event is unique. Your registration experience should be too. With haku, you get a lightning-fast, fully branded registration flow that’s built to maximize sign-ups, boost revenue, and simplify the entire process from start to finish.
21
%
more registrations year over year
27
%
of registrants add additional events 
16
%
of registrants buy additional products

A branded sign-up experience that drives more revenue

Built to grow your community

Single-page form registration

Increase completion rates by eliminating unnecessary clicks and steps. Research from Nielsen Norman Group shows that people prefer a single, scrollable flow over multi-page forms, making registration feel effortless.

Custom branding & white labeling

Design every part of the experience to reflect your brand. Customize layout and visuals, so participants feel connected from the very first click.

Real-time data validation

Smart fields catch errors as they happen, helping you collect clean, accurate data. This makes it easier to connect with your audience, strengthen relationships, and grow your revenue.

Multiple upsells & add-ons

Increase revenue at checkout with flexible offers. Include category bundles, add-on events, extra categories, ticketed items, memberships, merchandise, and donation options — all built into the sign-up flow.

Global payment support

Easily serve a global audience with support for multiple languages, currencies, local phone formats, and a wide range of payment methods including SEPA, Swish, Bancontact, Apple Pay, and Google Pay.

Mobile-optimized experience

Offer a seamless registration and browsing experience across all devices, so whether on phone, tablet, or desktop, users enjoy smooth, intuitive navigation.

Live chat support

Support is just a click away. Participants can connect through live chat, email, or phone in multiple languages, so they get timely help to overcome issues and complete registrations.

What our customers say

We love working with the haku registration team because their attentive, results-driven customer service makes a big impact—especially for our small staff. They’re responsive, reliable, and truly feel like an extension of our team.
Michelle Juehring
Race Director

Frequently asked questions

Can I open registration for next year’s event before this year ends?

Absolutely. You can open registration for next year’s event at any time. Many organizers even open it during this year’s event, allowing participants to register for next year right after they cross the finish line and take advantage of the excitement and momentum.

How does haku ensure data accuracy during registration?

We use real-time validation to catch errors instantly, helping ensure every entry—email, phone number, payment info—is complete and accurate.

Can I add a second field to verify the participant's email address?

Yes, but you don’t need to. haku automatically validates email addresses in real time so registrants enter the correct information the first time. Less friction for them, cleaner data for you.

Can I ban someone from registering for my events?

Yes. You can easily block individuals, and they’ll be automatically prevented from registering for your events.

Can participants edit their own registration?

Yes. Organizers can enable self-service options that allow participants to make changes like transfers and upgrades. You control exactly what participants can modify, when changes are allowed, and whether any fees apply.

Is participant deferral supported?

Yes. Set your deferral rules once, and the system handles the rest. Participants can self-defer based on your policies, then receive a personalized email when it’s time to re-register—with the correct pricing and options automatically applied. It’s fully self-service and low-touch for organizers.

Can participants join or create teams?

Yes. Teams can be created during or after registration, by both organizers and participants. We support a variety of team formats—including relay teams, corporate teams, fundraising teams, and more—to fit the needs of your event.

How does team management work?

Team captains can register members and manage their team roster by adding or removing participants as needed. Organizers have the flexibility to set who covers registration fees — either the team captain or individual members — and can configure key deadlines for team creation and finalization to keep everything on track.

How does haku support price transparency?

With haku you can easily display the total price before checkout. You can also show detailed breakdowns and provide built-in FAQs to reduce participant confusion.

Can I set different prices based on registration dates or participant age?

Yes. You can create rules for things like early bird pricing, late fees, or age-based discounts. Once set, pricing updates automatically based on your rules.

What languages does haku support?

English, Spanish, Swedish, German, French, Portuguese, Dutch, Slovak, Polish, Greek , Serbian and Catalan.

Drive conversions, grow revenue

Get a personalized 1:1 demo with one of our specialists.