21% more registrations. 38% more revenue.

Join your endurance industry peers experiencing industry-leading growth. Our flexible all-in-one platform adapts to your workflow so you can run standout events without the busywork. With the only native CRM, built-in marketing tools, and new revenue-unlocking features, you’ll grow with ease.

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Get everything you need in one place

Simplify workflows, reduce costs

Consolidate tools, eliminate redundancies, and reduce time-consuming tasks, like importing and exporting data, so you can focus on strategic growth.

Reliable data, answers at your fingertips

Skip spreadsheets. Access real-time dashboards, and make decisions with confidence and clarity.

Built for growth

Unlock new revenue streams with memberships, e-commerce, and upsells. You’ll never outgrow a platform that’s designed to evolve.

Turn data into deeper connections and higher revenue

360° visibility, deeper relationships

When you understand the people behind the data, you can tailor your engagement. See more revenue, better retention, and lower costs.

Smarter targeting, no spreadsheets required

Segment by behavior, demographics, or registration activity directly in-platform.

Personalized outreach, real results

Break through with tailored campaigns that increase registrations, and engagement.

A platform that works -and looks- like you

Your brand, front and center

Create a cohesive experience—from custom URLs to confirmation emails—that looks and feels like your brand.

Built for how you work, with real human support

Flexible workflows and no forced processes. With onboarding, training, and responsive support, you get a partner—not just a platform.

Your data stays yours

We never market to your participants. With enterprise-level controls and clear permissions, your data stays secure.

Road Races

Race Management Companies

Cycling Events

Triathlon & Multisport

Corporate Events

Power your race from start line to finish with less effort

Branded, mobile-first registration that converts
Easy setup for wave starts, corrals, and pace groups
Centralized bibs, merch, and packet logistics
Timing integrations and live race-day updates
Built-in tools for fundraising, teams, and rewards

Business people in a meeting at the office

Run every race and client in one platform

One login to manage all your events
Customize features and branding by race or client
Role-based access for staff, sponsors, and volunteers
Build faster with templates and repeatable workflows
Offer clients real-time dashboards and insights
Drive stronger engagement and conversions with smarter audience segmentation and personalized marketing
Support participants with easy self-service options and quick assistance when they need it

Deliver standout cycling experiences, no matter the route

Support multiple distances and timed segments
Sell jerseys, upgrades, and VIP perks with ease
Collect waivers, bike specs, and emergency contacts
Target riders by segment, distance, or role
Track revenue and participation in real time

Master the complexity of multisport events

Set up relay, individual, or hybrid registration options
Manage wave starts, category rules, and transitions
Coordinate volunteers across disciplines
Automate the right info to the right athlete at the right time
Track participation, performance, and fundraising in one place
Easily verify athletes and sync results with USAT integration

Create exceptional event experiences that drive real growth

Let companies build and brand their own teams to rally employees around a shared goal
Support flexible payment setups that fit every budget
Offer the ability to purchase extras like tents, catering, and other add-ons
Show real-time results and rankings so teams can see how they compare with organizations within their industry and beyond

What our customers say

Having one system for registration, marketing, results, participant management and financials has added tremendous efficiency in our team’s day-to-day. With haku’s powerful system making things easier for us, our team can now focus on making a better race experience for our athletes.

Jon Hughes

President

The easy purchasing, transfer, and displaying of digital tickets is something people have come to expect. haku has allowed us to introduce these options to our events and create new programs!

David Waskowski

Director of Event Registration & Results Management

This team has not only met but has surpassed our expectations, and continues to make new developments and enhancements to their services and offerings.

Mike Nishi

Chief Operating Officer & Partner

We love working with the haku registration team because their attentive, results-driven customer service makes a big impact—especially for our small staff. They’re responsive, reliable, and truly feel like an extension of our team.

Michelle Juehring

Race Director

haku offers a live chat tool available directly from the registration form. They ramp up their service resources during busy times when many people are registering. They are particularly knowledgeable and effective in handling the service needs of our participants.

David Waskowski

Director, Event Registration and Results Management

Working with a marketing platform that integrates email, SMS, and CRM is amazing. Being able to segment using up-to-date consumer data points and purchases has meant I spend little to no time pulling and uploading custom lists since I’m able to segment in the platform natively.

Hannah Sconzo

Director of Marketing

Everything you need, built into one powerful platform

Let’s Build Your Best Event Yet

You’ve got big goals. We’ll help you reach them. Registration, communications, fulfillment, it’s connected. All so your team can move faster with less friction.

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