Grow revenue beyond registrations with ecommerce

Unlock more ways to earn with a fully integrated ecommerce experience. Sell products, VIP tickets, dinners, and other add-ons through a storefront built right into your event platform with shipping or convenient onsite pickup options.
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15
%
purchase products at registration
6
%
average revenue lift driven by ecommerce

Everything you need to start selling

Haku product images
Haku product images
Haku product images

Built to make selling simple

Gift cards

Create and sell digital gift cards that supporters can personalize and redeem. A simple way to drive more purchases and expand your reach.

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Payment methods and currencies supported

Accept a wide range of payment methods: credit cards, Apple Pay, Google Pay, Link, gift cards, credits, Swish, Klarna (SE), SEPA (EU), and Bancontact (BE). Support multiple currencies including USD, CAD, EUR, GBP, SEK, and AED.

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Built-in credit wallet

Instantly load credits to a customer’s account and let them redeem against their next purchase—be it a race registration, merch, or membership. Issue a credit at any time or as a refund mechanism, encouraging a future purchase rather than cash back. Our platform handles all tracking and expiration rules automatically.

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Custom-branded merchandise stores

Build an online store that reflects your brand. Sell products, track inventory, and offer shipping or pickup in one seamless experience.

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Frequently asked questions

Can I sell products during registration?

Yes. You can offer products directly during event registration, in member accounts, or through your storefront. Multiple sales channels give you more ways to generate revenue.

Do buyers need to be registered participants?

No. Products can be sold to anyone through your storefront, including family members or supporters, creating more revenue opportunities with less friction.

Can I offer different types of products?

Yes. You can sell physical, virtual, and third-party products. Set up collections and include key details like SKUs, weights, and unit costs.

Does inventory management support product variations?

Yes. You can track inventory at the modifier level with custom combinations and advanced controls for accurate fulfillment.

Can I set up discounts?

Yes. You can easily create discounts by product or product type, and apply them automatically.

What currencies are supported?

USD, EUR, CAD, GBP, AED, and SEK.

How is product fulfillment handled?

You can mark items as shipped, add tracking numbers, and send automated shipping notifications. Fulfillment supports shipping, onsite pickup, expo pickup, and other delivery options.

Can I personalize which products participants see?

Yes. You can control product visibility in registration flows and member accounts based on factors like locale, registration category, and participant age.

It's simple to sell and earn more

Get a personalized 1:1 demo with one of our specialists and see how built-in ecommerce helps you sell beyond registration, simplify logistics, and turn product sales into a growth channel without adding complexity.