How to Spot High-Potential P2P Fundraiser Supporters Early

Supported by research from haku’s 2026 report:

The Data Behind Fundraising Success

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What makes someone more or less likely to succeed as a peer to peer fundraiser? 

If you're a nonprofit leader or an endurance event managing charity partnership, this is worth knowing, because it can have a direct impact on your bottom line and your mission.
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This guidebook helps anyone managing peer to peer events understand what a successful ideal fundraiser profile looks like, and why it may be more complicated than it first appears.

What You’ll Learn

• How to identify the highest-success fundraisers
• Where to focus your enablement efforts to grow into the future
• Why some demographics out perform others
• How to shape your strategy around ideal fundraiser profiles

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What’s Inside

A practical walkthrough covering the fundamental aspects, demographics, and behaviors that reveal who is more likely to meet their fundraising minimum... and who isn't. This document was built using insights from our behavioral data driven report, The Data Behind Fundraising Success. We encourage you to check out the full report after reading this guide.
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