Marathon Charity Partner Program Guide

A phased timeline and readiness guide for nonprofit charity partners

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Your charity partner program cannot succeed just from opening registration. It succeeds because recruitment, fundraising, and communication are sequenced intentionally.
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This guide walks you through a four phase timeline so you can move from internal readiness to confident execution well before race weekend.
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Inside, you will learn how to:
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• Confirm program readiness
• Activate early outreach
• Expand recruitment strategically
• Transition from promotion to stewardship
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Each phase includes clear timing windows, defined goals, and practical checkpoints so your team knows what should be in place before moving forward.
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Many charity programs struggle not because of mission or effort, but because of timing. This guide is not about adding complexity to your processes, but rather aligning your outreach with real fundraising behavior so recruitment feels steady, fundraisers feel confident, and your organization stays in control.

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