Bike New York Selects haku as Its New Endurance Technology Partner
Bike New York, the nonprofit behind the TD Five Boro Bike Tour, has selected haku to support its events, programs, and rider community. The partnership brings registration, customer engagement, marketing, and event operations into one connected platform, helping the organization streamline workflows, improve financial reporting and reconciliation, and strengthen rider relationships.
MIAMI, Fla. — Thursday, October 8th, 2026 — haku, the leading technology platform for endurance events and nonprofits, today announced a new partnership with Bike New York, the nonprofit organization behind the TD Five Boro Bike Tour, the world's largest charitable bike ride, and one of the nation's leading organizations dedicated to cycling education, advocacy, and expanding access to biking for riders of all ages and abilities.
Following a comprehensive evaluation of the technology landscape, Bike New York chose haku because it was looking to do more than they could with a registration platform alone. The organization wanted a connected platform that could power the entire customer lifecycle while solving operational challenges that limited visibility and created manual work for its team.
With haku, Bike New York will simplify day-to-day operations through improved financial reporting and reconciliation, streamlined workflows, and greater visibility across its events and programs, allowing staff to spend less time managing systems and more time serving the cycling community. Throughout the evaluation process, Bike New York found strong alignment with haku's collaborative approach, product roadmap, and long-term vision.
“Bike New York has built one of the most respected cycling communities in the country, and from our earliest conversations, it was clear how committed the team is to expanding its impact,” said Jackie Levi, Chief Strategy Officer at haku.
“As Bike New York looks to the future, we’re excited to support the organization with technology that can help strengthen its connection with riders and the broader cycling community, while supporting its events, programs, and continued growth. We were also struck by the strong alignment between our organizations and our shared commitment to innovation and exceptional experiences. We’re incredibly proud to partner with Bike New York and look forward to helping advance its mission for years to come.”
“We had a terrific relationship with our previous registration partner and are very grateful for their support of Bike New York and the TD Five Boro Bike Tour,” said Ken Podziba, President and CEO of Bike New York.
“The Tour is an extraordinarily large and complex event with unique technology and operational requirements, so finding the right platform for those specific needs was extremely important to us. Throughout our evaluation, we were impressed by haku’s technology, collaborative approach, and commitment to understanding our organization and our mission. We believe haku is exceptionally well equipped to meet the unique demands of the Tour, and we’re very excited about our partnership and what we can accomplish together.”
The partnership reflects a broader shift across the endurance industry as organizations move away from registration solutions in favor of connected technology platforms that bring together operations, Community CRM, customer engagement, event management, and marketing into a single ecosystem built for long-term growth.
About Bike New York
Bike New York is a 501(c)(3) nonprofit organization that empowers New Yorkers to transform their lives and communities through bicycling. As the city's leading cycling proponent, they provide free bicycle education and safety training to tens of thousands of children and adults each year. Bike New York also oversees bike and helmet donations, operates a community bike shop with Recycle-A-Bicycle, and hosts large-scale events like the TD Five Boro Bike Tour—the world’s largest charitable ride—alongside smaller regional rides that bring communities together. Through partnerships with corporate sponsors and city agencies, they work continuously to ensure everyone on the road is safe. Learn more at www.bike.nyc
About haku
haku is the leading technology platform for endurance events. By combining registration, Community CRM, marketing automation, event management, and customer engagement into one connected platform, haku helps organizations grow participation, strengthen relationships, and operate more efficiently throughout the entire customer lifecycle.