Bix 7 haku Customer Testimonial Video with Michelle Juehring

In this conversation, Michelle Juehring of the Quad-City Times Bix 7 discusses what it takes to operate one of the country’s most iconic road races and the challenges of scaling a legacy event while preserving its community-first identity. Managing high demand, complex registration needs, and a seamless participant journey requires infrastructure that can perform without friction. That's where haku came in.

Using haku, the Bix 7 team streamlined operations, improved the runner experience, and unlocked new revenue opportunities without increasing administrative burden. Juehring highlights the value of a technology partner built for endurance events, positioning the Bix 7 as a model for how historic races can evolve while staying true to their roots.

‍